Customer Effort Score CES

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We also discovered that in B2B firms, too. Finally, in line with published studies, CES 2.Zero needs to be 1.8⨉ better at predicting buyer loyalty than Customer satisfaction (CSAT)and 2⨉ finer than Net Promoter Score (NPS). There may be plenty of criticism and it’s all about the truth that CES is solely focused on the effort or effortless buyer expertise through the decision of an issue. Sure, it's nice if you are benchmarking the efficiency of your Customer support.

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